Bespoke is a British English word that means a clothing item made to a buyer’s specification (personalised or tailored). While it can be applied to other items, the term historically was applied only to men’s tailored clothing and other apparel, implying measurement and fitting.
The distinguishing points of bespoke tailoring are the buyer’s total control over the fabric used, the features and fit, and the way the garment should be made. More generally, “bespoke” describes a high degree of “customization” and involvement of the end-user, in the production of the goods.
The term bespoke in fashion is reserved for individually patterned and crafted men’s clothing, analogous to women’s haute couture, in contrast with mass manufactured ready-to-wear (also called off-the-peg or off-the-rack).